I am very excited to be able to bring this to you.

Over the coming months we will be presenting a range of views and information that we feel is important to you. Our area of expertise is the Life Insurance, Superannuation and Investment industries. We are IT specialists with a passion for building software solutions that deliver efficiencies, flexibilities and commercial advantages to our customers.

The way we do this is many facetted; but is underpinned by an aggressive, ambitious development strategy (beast!) called our Roadmap. This Roadmap is a hungry beast and is fed by any information it can get it hands on... we scour all available information sources ranging from our customer, our prospective customers, our customers' customers, our technology peers, the government agencies that monitor and control our industries and the general "person about the street".

A great example of this approach is contained in our "Insights into the Australian Life Insurance Sector." report published towards the back end of last year.

"The report alludes to various reasons why Australia has a chronic under-insurance problem. These reasons include:

• The Life Insurance industry for a long time has been 'sleeping' and a little complacent
• The industry as a whole has focused too much on the needs of specific distribution channels rather than the end-consumer.
• Until the recent global financial crisis, Life Insurance has largely been seen as the 'poor cousin'

within the financial services industry – playing second fiddle to the more high profile areas of funds management and superannuation. 

The action steps suggested in the report revolve around the core need for an improved working dynamic between life offices, reinsurers, distributors, advisers & technology vendors in meeting the Life Insurance needs of the end consumer. "

I commend you to download a copy here to see how we go to the industry and ask them what they think. We seek out thought leaders...

Further initiatives this year will be a survey of Life Insurance buyers. Yes, we are asking "Joe/Joanne Public". This is due to appear in the next couple for months. Keep an eye out for it on this site...

We will have guest bloggers appear from time to time offering as wide an array of views and initiatives as possible. We encourage your feedback and comments and we will be doing our best to offer constructive replies.